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Live Webcast Replay

Social Media: It’s a Credibility Strategy. Not a Business Strategy.

Total Credits: 1 including 1 Business Management & Organization - Non-technical

Average Rating:
ACPEN Industry Institute |  Practice Management |  Technology
Jill Schiefelbein
Course Levels:
1 Hour
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Do you need to be on social media? Maybe. How we communicate in the digital landscape impacts how potential clients find us, how word-of-mouth-referrals review us, and how existing customers connect with us. In this session we’ll discuss the choice to be on social, how to manage social media should you choose to embark on this plan, and you’ll learn how—in a single day—you can create a social strategy that will last for an entire year. 

Basic Course Information

Learning Objectives
  • Understand how being on social and not being active is harming, not helping, your business
  • Learn a strategy for rapidly creating content that will make your business consistent in the social space
  • Gain tools and insights to help your business utilize social media and the digital space in the way that fits your organization best

Major Subjects
  • business development
  • sales
  • marketing
  • social media
  • digital media

Course Materials


Jill Schiefelbein Related seminars and products: 12

Jill Schiefelbein, The Dynamic Communicator(R), thrives at the intersection of communication, education, and technology. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to teaching business communication for 11 years at the largest university in the country, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, Jill successfully creates and executes communication strategies help people and companies solve problems, retain and develop consumers, and enhance the bottom line.

Jill is co-author of the textbook Business and Professional Communication in the Global Workplace, has a widely viewed presence on YouTube, and is an official video partner and contributing writer for Entrepreneur(R). Her next book, Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business, will hit bookstores in May 2017. Learn more at and follow Jill on Twitter @dyanmicjill.


Wed, Mar 03, 2021 - 04:00pm to 05:08pm EST
Tue, Mar 16, 2021 - 10:00am to 11:08am EDT
Fri, Apr 02, 2021 - 12:00pm to 01:08pm EDT
Wed, Apr 14, 2021 - 02:00pm to 03:08pm EDT
Mon, May 10, 2021 - 04:00pm to 05:08pm EDT
Thu, May 20, 2021 - 10:00am to 11:08am EDT
Tue, Jun 08, 2021 - 12:00pm to 01:08pm EDT
Wed, Jun 16, 2021 - 02:00pm to 03:08pm EDT
Mon, Jul 05, 2021 - 04:00pm to 05:08pm EDT
Wed, Jul 21, 2021 - 10:00am to 11:08am EDT
Mon, Aug 16, 2021 - 12:00pm to 01:08pm EDT
Tue, Aug 24, 2021 - 02:00pm to 03:08pm EDT
Thu, Sep 16, 2021 - 04:00pm to 05:08pm EDT
Wed, Sep 29, 2021 - 10:00am to 11:08am EDT
Tue, Oct 05, 2021 - 12:00pm to 01:08pm EDT
Mon, Oct 18, 2021 - 02:00pm to 03:08pm EDT
Sat, Nov 06, 2021 - 04:00pm to 05:08pm EDT
Mon, Nov 15, 2021 - 10:00am to 11:08am EST
Thu, Dec 16, 2021 - 12:00pm to 01:08pm EST
Wed, Dec 29, 2021 - 02:00pm to 03:08pm EST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Anyone responsible for marketing and public image strategy (biz owners, managers, etc.)
Original Recording Date 10/17/2019
Yellow Book No
Course Developer Jill Schiefelbein
Date Added to Catalog 09/30/2019

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.

Promo Video



Overall:      4.5

Total Reviews: 15


Angie R

"Great and information course with excellent presenting. Please have more classes from Jill. "

Francina H

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